Home Value Marketing
- Various sizes
- Matching envelopes available
- Choose the Paper you like best
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Home Value Marketing Platform by WayBetterPostcard
- A CMA Approach to Lead Gen
- Omni Channel Marketing
- All Inclusive Content, Assets Data Licensing, Programming
- Our Stacked Lists available no charge, if you don’t have your own list
How It Works
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Strong Call-to-Action
Each postcard features a unique Home Key Code, prompting homeowners to visit the custom URL. -
Seamless Online Transition
Homeowners enter their Home Key Code online to instantly view property information—no personal data required. Your branding is prominently displayed on both the access and report pages. -
Interactive Experience
- Adjust their home’s condition with a real-time value slider.
- Select the most relevant recent sales.
- Easily reach out to you through multiple contact points.
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Real-Time Lead Generation
You receive instant alerts (text and email) when a homeowner redeems their code, allowing you to act on genuine leads. Manage these leads through a lightweight CRM or export them to your existing system. -
More About Our Home Value Marketing Platform
Learn more about how this CMA lead gen tool works on the Agent side as well as the prospect’s side CMA Marketing
More About Our Home Value Marketing Platform
Learn more about how this CMA lead gen tool works on the Agent side as well as the prospect’s side CMA MarketingTake Your Marketing Further
Home Estimate Feature & Widget
Elevate your marketing by sending clients to a custom landing page where they can estimate their home’s value. This free tool identifies potential movers, and you’ll receive notifications whenever someone logs in, providing a direct follow-up opportunity.Real-Time Leads
Our Home Value Marketing platform is a versatile, real-time lead generation tool available for any marketing piece—not just primary campaigns. We recommend using the HVM 3-4 times a year to maintain its effectiveness. When a homeowner visits the site, the platform customizes their experience without requiring personal information. You’ll receive an email with the homeowner’s details, including a name, address, and contact information, if available. A text alert also notifies you of the new lead.Why Follow-Up is Crucial
Following up on leads is essential to turning interest into action. Each lead generated through HVM means a homeowner is interested in their property value and could be open to a conversation about the local market. This is your chance to build a relationship, whether the sale happens today or down the road.Home Value Marketing Postcards
Our Home Value Marketing postcards are some of our best-sellers. They provide multiple strong calls to action, helping you identify which homeowners to follow up with. The unique key code allows you to track actions on the page, and you’ll receive notifications whenever a homeowner views their free estimate.Effective Follow-Up Methods
Phone
Reach out with a friendly, no-pressure call. Mention your experience in the neighborhood and offer a complimentary home value analysis. If the homeowner is unavailable, try calling up to six times within two weeks for the best chance of success.Door-to-Door
Face-to-face meetings can establish a strong connection. Bring along a sample of your mail piece and your business card. If the homeowner isn’t home, leave a note and your contact information.Handwritten Note
We provide personalized note cards with every order. A handwritten note can be a more personal, less overwhelming approach to initiate contact.Integrating with Geo Farming
Geo Farming, combined with our targeted data-driven filters, maximizes the impact of your direct mail efforts. Our research shows that agents who use Geo Farming see an increase in visibility and trust in their target areas, leading to a higher return on investment.All-Inclusive Pricing
Postcards are 86¢ – $1.41 each, including:- Custom postcard templates
- Data-driven mailing lists
- Real-time lead notifications
- Full-color, premium paper stock
- Presort postage and tracking (First Class if less than 200 addresses
Mailing List Options:
- Geo Farming
- Data-driven filters (Length of Residence, Loan-to-Value, Distressed Property, Vacant, Absentee)
Take a test drive!
Visit ourhomeinsight.com and enter code T5JD57N to see an example of our Home Value Marketing platform in action. Whether you’re targeting specific prospects or enhancing your existing lists, our platform helps you reach the right homeowners with precision and effectiveness.
Our Stacked Property List
Let us build a list for you, using Our List Stacking process. We use 3-5 data filters for example, – Length of Residence, Appreciated Home Value, Equity or Loan to Value are a few. Then often adding in absentee or investors, or non occupant owners, or probate or recently deceased.
Furthermore, these list are often “Budget Driven” so one you decide on the geo area, all you need to do is enter a quantity that works for your budget. We take it from there and will compile a list of the best matches.
If you are furnishing your own list, you can uploaded it here. Often agents will have a Geo Farm or SOI list on file with us – “My Lists”. In the select mailing list area, simply locate the one(s) you want to use in the drop down and you are ready to go!.
- Postage Class – Standard (a.k.a. presort or bulk) is often the best value if your list is 200 or more.
- Stamp/Indicia Style – You can choose to increase the authenticity for that “dropped in the mail box” look. We recommend at least using the “Meter Stamp”. If often provides a great value and increases the “Open Rate” regardless of First Class or Standard postage use.
- Return Address – This product includes a matching envelope. We can place your Name, Name & Address and/or logo in the upper left corner. Not required and many leave off to add the “curiosity” as it can often increase the open rate.
