home value marketing

HomeValue Marketing

What is it?

Home value marketing uses a personalized postcard to drive the prospect/homeowner to a web landing page, where they type or redeem their code to view an automated home estimate - not a selling value. The agent is notified immediately so they can follow up with a complete comparative market analysis or other items.

The homeowner simply enters their personalized code printed on their postcard for their address i.e. XT5WRA, and within a few seconds they get a Google street view image of their home and an estimate with homes recently sold near by,

Why it works?

The homeowner only enters their personalized code.  No need for them to their email or property address or even their name.  That personalize code is it!.

Reluctance, to enter any information is the single biggest reason why other platforms run at 98% abonnement rates. We have all the data, Let's simply leverage it to provide them the best experience 

Home
Owners

We mail a unique postcard to homeowners 

How it Works

Responsive Postcards

We pre-assign a unique home code, i.e. 4XP553, to each address in your direct mail campaign. Our home value marketing platform will also give you a custom URL which will be printed on each postcard.

Finally, we mail the postcards, each with their own code and your URL.

Home Owner Enters Code

From their personalized postcard, the homeowner types in the agent's custom URL i.e. mycustomURL.com (we provide it).

The homeowner simply goes to the URL and enters that code i.e. XT5WRA, from their postcard and within a few seconds they get their home's report.

User Experience

Homeowners view their home via street view, property data and a CMA of their home’s value.

Users can select and unselect relevant homes based on price, year, renovations, etc.

Agents

You get a notification when code is redeemed

Watch how it works:

How it Works

Mailing Lists

Select who or where you want to target. Provide a list or we can build one for you.

  • Upload your Own List
  • Farming / SOI
  • Use our Stacked List or Likely to Sell List
Set up

We prebuild your CMA landing page based on the prospects address. We setup your personalized landing page with your logos and contact information.

Get Real Leads

When a prospect redeems their code you are notified via Text & Email.

Vet each lead on your own MLS service. Place in your funnel by importing or adding to your current drip / SOI campaigns.

Click Here for DEMO

Enter code: MFBV6AB

Start Now

Key Features

CMA LANDING PAGE

The home value marketing platform prebuilds your CMA landing page based on the prospects address and compose a unique code for each address on the mailing list.

We setup your personalized landing page with your logos and contact information.

LEAD GENERATION

Instant Notification 24/7.

When a prospects redeems their code, you are notified via Text and Email giving you real leads for you to follow on.

GET IN CONTACT

Compile a comprehensive CMA and Listing Appointment. Vet each lead on your own MLS service.

Place in your funnel Import or add to your current drip or SOI campaigns.

Optimized for Results

EYE-CATCHING CALL-TO-ACTION

What is one of the most important factors for homeowners in regards to selling or listing their home?

Short answer: Value or more importantly, their equity.

Our Home Value Marketing Platform uses an advanced Automated Value Model (AVM) and provides a strong call-to-action by offering a free home value estimate to homeowners.

NO PERSONAL INFORMATION REQUIRED

Each HVM website is customized for each individual homeowner without requiring any personal information to be entered, including a Google Street View of the homeowner's home and surrounding neighborhood!

Homeowners simply enter a code referenced in the call-to-action and the website populates their information instantly! This process leads to a high conversion rate in leads, meaning more opportunities to get a listing.

IMMEDIATE FOLLOW-UP INFORMATION

When a homeowner enters their unique Home Code, the agent will get a TEXT with the property address to notify them and an email with the homeowner's name, address, (phone number, and email if available).

We even offer a small CRM with auto emailing and templates, or simply export the leads to your own CRM.

Social Media Marketing (Add-on)

Combining your campaign with Social Media to get maximum results!

Step #1:

The homeowner sees your ad or visits your website.

Step #2:

After they see your ad or visit your website, they enter their property address and email (optional).

START NOW

In about 15-30 seconds the homeowner receives their CMA/Home Value Estimate.

HOW IT WORKS

Our innovative multi-channel marketing approach starts with a personalized postcard that seamlessly guides them to your landing page on our web platform.

FAQ

First, select your postcard from the available options and proceed with your order below.

Yes, after you select your design from the 4 options, you can let us know if you would like any changes. We can also do a custom design for you.

On your order check the box titled "Social Media Marketing Add-on", once your order is placed we'll contact you to get more information.

Yes, you can get a message to any cell phone.

Once your order is placed you can login to your account, you can contact us at any time with any login questions/problems.

Testimonials

Truly fascinating way to get new leads, so far I'm loving this!

Mike S

I'm not a very tech-savvy person but was relieved at how easy it turned out to be.

Vanessa H.

Realtor Marketing Experts

Since 2006 we have served realtors in the DMV. Let us show you why we're Way Better.

Tools & Products

Tools and marketing products ready for your campaign. Anything you need, we got it.

Friendly Support

Fast deliveries and 24/7 support! We are here to help you with any questions.

Our Promise

Your success is our goal. We will make sure our services and products meet your expectations.

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