What are Direct Mail Letters?
We are in the digital age correct?
In the digital age, traditional methods like direct mail still have a significant impact. While cold emails may struggle to reach inboxes and be read, personalized direct mail letters can effectively boost your lead generation efforts.
Known as seller direct letters, golden letters, or "buyer letters," these are popular among top-producing agents. Crafted in a conversational tone, these letters resonate with recipients, fostering trust and positioning you as a knowledgeable resource.
Crafted in a conversational tone, these letters resonate with recipients because they feel like they’re written specifically for them. This personalized touch fosters trust and establishes you as a knowledgeable and approachable resource.
But the power doesn’t stop there! Enhance your campaign’s effectiveness with additional features designed to grab attention and increase open rates. We are not big fans of using #10 business envelopes and have better return using half folds and A7 or A9 envelopes.
We offer a range of options and additional characteristics to suit your needs and improve the open rate. Let’s explore these options together and discover how real estate prospecting letters can propel your leadgen efforts forward!
To enhance your campaign's effectiveness, consider these additional features:
- Handwritten letters and envelopes: Create a more personal touch.
- Meter indicia or live stamps: Add a professional look.
- Personalization and variable data printing: Tailor your message to each recipient.
- Targeted mailing lists: Reach the right audience with precision.
Let's work together to create a personalized direct mail campaign that drives results.
Our Mailing Lists
The mailing list is a critical component of any direct mail campaign. For Seller Direct Campaigns, Buyer Letters, Have a Buyer, Agent Introduction, and Neighborhood Letters, we provide over 90% of the lists for our clients.
We can do the same for you. Our Stacked Lists Data is often more up-to-date than MLS or tax record databases. We have a proven method that complements this marketing approach, and the most effective data filters are included in our online pricing.
Customize your list online or offline, or provide your own if you prefer. For smaller campaigns of 200-300 letters, we offer quick turnaround times and competitive pricing.
You could be in the mail in 1-2 days for as little as $220-350, all-inclusive.
Envelope - Open Rate
While getting your mail delivered to homes is important, the next step is even more crucial: getting your letter opened and read. The envelope, or "carrier," plays a significant role in this. Many people receive common business envelopes, known as Commercial No. 10/No. 9, daily.
Consider using a larger envelope, like an A9 (8.75"x5.75) with your letter folded in half instead of thirds, or a smaller A7 (5.25"x7.25), a common invitation size. We believe the larger A9 size is so effective that we offer it for the same price as a Commercial No. 10.
Stamp - Postal Permit/Indica
Using a bulk mail permit for this type of correspondence isn't always the best approach. While it's fine for self-mailers like postcards or folded mailers, a basic black and white square box in the right-hand corner of an envelope can signal "junk mail." This can negatively impact the open rate.
We offer live stamps and presort bulk stamps, which can improve your mail's effectiveness. Presort stamps feature eight different barns across the US.
Our preferred option is a postage meter indicia. Two colors and the suggestion that you ran it through your office postage meter can intrigue recipients.
Handwritten with an Ink Pen
Differentiate yourself from the competition with handwritten mailers. They can break through the noise and connect with homeowners more effectively than other envelopes and letters. Combine a handwritten mailer with a meter permit or stamp for a local look, and personalize it with "Dear Wendy & Tom" or "Wendy and Tom:" or "Jones Family."
You can select from various fonts and even specify the pen or ink you want to use. We can even add a small mistake or "cross-out/correction" for a more authentic feel. These handwritten mailers work well as note cards rather than letters. They do take a little more time, so plan ahead.
Buyer/Seller Direct Letters
A popular deployment for direct mail letters. If you are looking for listings or have secured a viable buyer client these will often enhance the leads in your funnel. We include a large envelope and a stacked list build
Automated Home Value Letter
Use our Home Value Marketing platform and leverage a CMA Marketing approach. This method is multichannel approach and moves the prospect online quickly. Learn more
Agent Introduction
Are you new to your area, change brokerage or just want a Fresh "Hello!" these will meet your expectations. Find a local retail merchant and take on a partner. Maybe its Free Cookie, or he will provided an reimburse them for those letters redeemed.
Tell A Story
Potential sellers, moving closer towards a transaction, will always be more curious than anyone. Did your staging or improvements made a difference in DOM? Did your brokerage extend improvement advanced funds that the sellers used to get the home ready and SOLD!
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