Every Door Direct Mail - EDDM
Every Door Direct Mail is service and rate class from USPS, that allows Realtors, Brokers or any Business to send mail to specific geographic areas (routes) without needing a mailing list, permit, fees or special equipment. Simplicity is the main benefits of Every Door Direct Mailing (EDDM), as a single flat rate per piece is charged - currently around $0.23 each.
- No list is needed
- No bulk mail permit required
- No Additional fees charged
- No barcodes needed
Chiefly, with Every Door Direct Mail - EDDM you can blanket an area with your marketing material, ensuring every household within the selected routes receives your postcard or other mailing piece.
The WayBetterPostcard Advantage!
- NO PRESET QUANTITIES - Order the number of mailers you need
- Our Own Mapping Tool - You don't have to keep going back and forth to the USPS tool
- Options- Do it yourself and save or we can do it all
Choose What Works Best For You
EDDM Retail -Print & Ship
for Real Estate Agents
For Real Estate Agents interested in the greatest saving, unquestionably, our EDDM Retail service is your answer. You can order any quantity, the printed postcards are shipped directly to you. Subsequently, you handle the preparation, postage and delivery to your local post office. We can included preprinted paperwork, or you can obtain from the USPS website. This service lets you mail up to 5,000 pieces per day via your local Post Office (or per ZIP code).
- Select – Your Route(s) from our map tool or enter you desired quantity
- Design – Upload your art file or customize one of our templates
- Print & Ship – We Print and Ship to you. Including the preprinted paperwork
- You Prep – The bundles, facing slips.
- You Pay – U.S. Postage online or in person
- You Drop – At the mailings local post office.
EDDM Full Service
for Real Estate Agents
Experience the convenience of our EDDM full service option. Let us take care of the mailing for you. Firstly, you select the mail routes on our website. Secondly, upload your print ready art/design file or use one of our templates or have our graphic designers create your artwork. Lastly, you checkout, we do all the rest!
We handle everything– Preparation, Facing Slips, Paperwork, U.S. Postage and Delivery to a Postal Facility.
- Select – Your route(s) from our map tool
- Design – Upload your art file or customize one of our templates
- We Bundle/Facing Slips: We bundle and place facing slips
- We Prep – We prepare all required paperwork
- We Pay Postage – Included in your checkout total
- We Drop – Transport & enter your mail at a USPS plant.
Our Every Door Direct Mail Area
Our Mapping Tool
Selecting your EDDM mailing area
IMPORTANT: You must be logged in to use The WayBetterPostcard EDDM Mapping Tool
Our EDDM tool is designed to let you identify and choose your targeted geographic areas. Enter an address that is centrally located to where you want to send mail around. Secondly, select and/or deselect the ideal routes that best align with your target area, ensuring your marketing efforts are as effective as possible.
Your total will populate the quantity field, it's that easy!
Already Know Your Routes? If you have a list of routes and you have confirmed all, you can easily upload them. Take a quick look at this article Uploading My EDDM Routes.
Size for EDDM- Every Door Direct Mail
Choose from one of the many sizes of Every Door Direct Mail postcards we offer and then configure the rest of your postcard.
-
- Jumbo EDDM 4.25"x11"
- Super Jumbo EDDM 6.25x9"
- The Runaway Square8"x8"
- The Giant 8.5"x11"
- The Ultimate 15"x12"
- Use Get A Quote if you are looking for different size than listed
We also now offer a BiFold 17"x11" that folds to (4) full size 8.5"x11" pages. Great for Newsletters!
EDDM Indica & Label
This is required to qualify for Every Door Direct Mail. For that reason, we will provide/insert the correct indicia for your order based on your selection of EDDM Retail -Print & Ship or using our EDDM Full Service option.
EDDM Retail Option - We will use the EDDM Retail Indicia for agents who aim to target specific local areas and allows the mailing of up to 5,000 cards per day.
EDDM Full Service Option - For this option we will use one of our Permit/Indicia along with the Local Custom label. There is no limit to the number of mail pieces that can be sent each day with full service.
For all EDDM campaigns, adhering to USPS guidelines is crucial. We will consult with you if see any issues and we not mail anything that does not comply.
Select The Service You Would Like
Undeniably for the greatest saving choose our EDDM Retail - Print & Ship service. We will print and ship to you. Prepare the mailing with our step by step instructions and paperwork we include, or you can enter online at the USPS site, then take to then take to the local post office of the mailing, pay for your postage and your marketing campaign has begun!
Full Service EDDM - Alternatively, with your routes selected we can handle all of the – Preparation, Processing, Bundling, Tagging, Paperwork, EDDM Postage and transport to the Post Office.
Design
Upload your own - Have a print ready file, just upload it. We offer design guidelines you can download for each size so you can be confident that your layout will print and qualify for USPS EDDM.
Templates - Customize one of our templates. These real estate centric cards are easy to personalize and adjust to the message you want to communicate. We have various image libraries available to you and you can upload your own images and logos right in our design editor.
Custom Design - Let one of our graphic artist design a EDDM mailer for you. We suggest you do this first prior to placing your actual EDDM order, Get started here
USPS EDDM Platform - Full Disclosure
The USPS created this class of mail to provide small business a tool to easily market themselves with direct mail. Surprisingly, they offer a great platform on their site . It has mapping, detailed counts, auto compute the expected postage and even step by step for initiating and completing a campaign and even paying for postage online, subsequently just taking it the post office is all that is left.
Real World - Currently online printing is readily available for EDDM cards everywhere. What we saw was most value or price breaks with many online printers were at 3,500 to 5,000 quantity levels. Often we would come across clients who got a great price on 5K cards, but we later learned that many only mailed 300-800, then only to find the rest of the cards were in a boxes next to their desk and out dated. Accordingly, we have aligned our two approaches to focus on our overall belief that the return for agents using any direct mail is most successful when deployed with a hyperlocal focus. Often that is achieved not by mailing 5,000 postcards a few times a year but 300-800 postcards each month.
Your Prospecting Area - Secondly and often more importantly when defining your area and then overlaying it with the USPS EDDM mapping, it needs to be a tight fit. What we have learned is that is the case 18% of the time and often in more rural areas. Otherwise a targeted direct mail approaching using a list is more effective. Or integrating EDDM into your current strategy 1-3 times a year can add leads to your funnel. We are happy to review all of this with you. Schedule a call today.
Trigger Cards- Just List/Sold
Create awareness for potential sellers by featuring homes you’ve recently sold on your EDDM postcard. Share details about these sales, like the price and how quickly they sold. This shows that you know the local market and can get results. It builds trust and encourages others to consider selling with you.
Incorporate testimonials or success stories
Share testimonials from happy clients or highlight successful sales. Real stories help build your credibility. They show potential clients that you can deliver results, making them more likely to choose your services. EDDM postcards are a great fit for that.
Agent Introduction
Are you new to your area, change brokerage or just want a Fresh "Hello!" EDDM postcard will almost always meet your expectations. Find a local retail merchant and take on a partner. Maybe its Free Cookie, or he will provided an reimburse them for those letters redeemed.
Tell A Story
Potential sellers, moving closer towards a transaction, will always be more curious than anyone. Did your staging or improvements made a difference in DOM? Did your brokerage extend improvement advanced funds that the sellers used to get the home ready and SOLD! Our EDDM for Real Estate Agents is here for you.
FAQ
MOST COMMON QUESTIONS FOR EDDM
For each route you select there will be a "Route Total". For Example let's say route C022 is 317 total. The mailman -person, will stop at 317 addresses and place one of your cards in that property's mailbox. However, a single stack of 317 is too thick to handle, so EDDM requires it to be broken down into separate bundles of 50 each. So you would take 317 cards, make 6 separate bundles of 50 each, and then one odd number bundle, in this case 17. Each bundle is secured with a rubber band, and on top of each bundle a Facing Slip, to identify those 7 bundles and their route.
Unfortunately you cannot edit or adjust the route counts. You can exclude businesses (those stops recognized by USPS as commercial) but that is it. You cannot skip anyone or suppress any address with a "Do Not Mail List" in any regard.
We recommend looking at the geography in detail and overlaying with your desired area and demographic based on Real Property. In many cases there maybe an acceptable amount of "waste or non targets". We can help you, just contact us via email o r book a call.
From EDDM you first select your routes, then essentially decide if you want to have your order printed and shipped to you for your preparation and dropping at your local USPS- EDDM Retail, for the most saving. Or if you want our EDDM Full Service approach. Here are a step by step instructions for either.
The turnaround time varies from post office to post office or customer to customer. In general, the entire production and printing process on our end is 1-2 days from your order with approved artwork.
- If you choose our EDDM Retail option to prep and mail yourself, then another 1-3 days for shipping to you. Most agents or team members can get it ready and dropped at USPS in a few hours, but you manage that on your end. Once at you have paid your postage and dropped at the local post office of the mailing, we usually hear back from customers that they arrived in a few days. However just from a technical reference the USPS has up to 4 weeks to deliver theses. This is very uncommon - most of the time the mailman is delivering 1/2 of them on one day and the remaining half the next day if they don't do all in one day.
In general, unless you select an expedited service in checkout, your mail should be at USPS processing plant within 2-3 days. Usually from that point they arrived in 3-7 additional days. We have no tracking on these so there is no WBP Delivery Satisfaction. From a technical reference the USPS has up to 4 weeks to deliver as well. This is very uncommon - most of the time the mailman is delivering 1/2 of them on one day and the remaining half the next day if they don't do all in one day.
TESTIMONIALS
WHAT OUR CLIENTS THINK