BiFold Postcards
When it comes to a folded self mailer, this is the most popular. Providing a sheet with two 8.5"x11" pages then folded in half and sealed. Can be configured in either in a portrait or landscape orientation to optimize you messaging.
- Portrait & Landscape orientations
- Meets all USPS Qualifications
- All inclusive pricing
- No Minimum order
TriFold Self Mailers
(4) different sizes to illustrate with either a portrait or landscape orientation. For example, our 16"x8.5" offers a convenient and inexpensive option that allows for a great deal of content and images for your marketing materials
- Many mail with Letter rate postage
- 11"x25.5" - One of our largest!
- All inclusive pricing
- 11"x17 - EDDM compatible
Gatefold & Broad Fold
Undoubtedly, a large folded self mailer, these are Impact Makers! Detailed or segmented market updates, luxury property or agent marketing is a common use for these
- 22" Gatefold offers incredible value
- Use personalization & VDP
- Large broad folds opens to 17"x22"
- All Inclusive pricing
Booklet Mailers
Mailing magazine and booklets requires a great deal of experience. Particularly because physical dimensions, binding method and even placement of the address and return can impact post cost and speed. We are USPS experts and always integrate best practices.
- Value analysis for Size/fold
- Templates available
- Fast turnaround
Lead The Way
Differentiating yourself and standing out from others can be as easy as including folded self mailers in your direct mail marketing strategy. Reinstate with your prospects as you demonstrate your marketing skills and emphasis you more sophisticated approach.
Bifold/Folded Postcard
Landscape
Our folded postcards offer double the space of our Jumbo Postcard. These bi folded self mailers are true marketing tools. While qualified for presort letter rates with USPS, these are one of the best value for any folded mailer. With your compelling graphics and messaging immediately visible on a folded postcard, recipients are often more likely to open and read it. In addition, the landscape orientation is often ideal for: market reports/updates, multiple property photos often used in proof of production or power card and for newsletters.
- Market Updates
- Display of Multiple properties
- Proof of Results/Production/Year in Review
Bifold/Folded Postcard
Portrait
Need more room for the same postage cost as our jumbo postcard? Our Folded Postcards are a great option. These bifolded self mailers provide ample room for your content and images in a single, larger, 11"x 8.5" full color sheet printed on both sides. Creased and folded to the finish size of 5.5" wide x 8.5" tall, then sealed and mailed, these are in a portrait configuration (a.k.a. vertical - excluding the mailing panel). Comparatively like having two jumbo postcards. A variety of paper options, including heavy postcard paper is available. Simultaneously, they are ideal for Agent or Team promotion Guides, Neighborhood Highlights and more. Lastly, unlike most, we offer a variety of paper options, including heavy postcard paper.
- Neighborhood Highlights
- Agent/Team Promotion/Capabilities/Introduction
- Guides or Tips
Large 11" x 17" BiFold Newsletters
These large 11"x17" mailers are double sided, and folded in half (bifold) to create (4) full size pages, in a booklet like format, that can showcase and provide an opportunity to attract and educate your prospects. Comparatively, with the large amounts of space text, infographics, photos can be well organized. Simultaneously making them the best choice for any market updates, year in review, luxury property marketing, valuable buying and selling tips or deployed as a newsletter for important dates and events in your prospecting area. Unlike many other folded self mailers, these do not require wafer seals.
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EDDM and Geo-Farm compatible for the best postage
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Use our templates and mailing list or Upload Your Own
Trifold Standard 8.5" x 11"
Portrait
Like our folded postcard above by comparison, these have more room for your messaging and content compared to a regular postcard and similarly, have the same postage cost as a regular postcard. Likewise this configuration can provide better organization as in this case there are 6 panels that can be independent if desired. When folded it is at the smallest size allowed by USPS, however this too can make it standout!
The ideal size and value for a monthly newsletter. It might not be as large, but the overall cost provides the best case with regard to both printing and postage. This folded self mailer is also is processed on the main USPS sorting lines and often In-Home Arrival dates with presort postage are identical to those of first class rates.
Trifold Standard 8.5" x 11"
Landscape
Agents use these 11"x 8.5" trifold mailers for communicating a "fuller story" or a more detailed message than what they can place in a postcard. Many who are using Geo Farming or Prospecting, will use these a few times a year to "change it up"! Establishing yourself or team, as the area’s expert by highlighting a few local attractions and favorite events or spots will reaffirm that you know your area. Additionally sharing your proof of results or local transactions for a specific period will reaffirm you local presence. Another key point is to add your bio and experience once a year, you never know who will connect.
Because visual information is generally processed faster than text, these provide you the space to make use of images and infographics that can quickly appeal to the audience.
TriFold Large 16.5" x 8.5"
One of the most eye-catching direct mail pieces you can send. It’s created by folding a sheet of paper 16.5" wide and 8.5" tall, twice to create 3 panels per side, and then wafer sealed, addressed and mailed. Furthermore, It doesn’t require an envelope because it’s secured with the seals, so the impact to recipients is immediately experienced.
Similarly, with the same postage rate as a Jumbo Postcard, and unlike many other shops, our ability to provide these large sizes using cover or heavy cover or 12pt-16pt paper, you can communicate both a luxury and impactful effect in one single.
Oversized 25.5" TriFold Mailer
A Grand Approach in direct mail marketing, this folded self mailer let's you utilize (6) full size pages or panels and outclass any competition while demonstrating to your prospects your success in marketing homes. One of the largest folded self mailers we offer, when mailed, it arrives in-home as probably as the largest piece of mail that day at 8.5"x11", then only to open to 25.5" wide! Surprisingly no wafer seals are required in the configuration we offer.
The postage is often a bit higher for these, and at times they might take a bit longer to arrive in home depending on your list, however if you are looking to make a statement or align yourself in the luxury or hi end property marketing world, we recommend rotating this into your mail marketing media.
GateFold Self Mailers
Medium 22" or The Grand 34"
The most sophisticated way to portray yourself or group. These are a popular marketing tool typically deployed in more deeper data driven campaigns or marketing luxury property's or hunting for luxury sellers. The effect as the reader opens is ideal for making and impact, often twice! At first opening; a large spread appears, then the reader opens up from the middle providing an enhanced creative effect on your presentation and design. Lastly as they open, an even larger wide layout appears and provides the ultimate brochure. Panoramic images can really communicate a message in this format.
Present all your hi impact imagery, property details or market information - infographics in one incredible piece of design. Correspondingly, presenting this strong visual appeal, will create a dramatic and memorable first impression for the agent/group. Often building their brand and generate leads in a competitive market. Technically known as a "Double Closed Gatefold".
Medium 22" Wide
At first opening; a large 8.5"x11" spread appears, then the reader opens up from the middle providing the final 22" wide layout - 4 inside panels each 8.5" tall x 5.5" wide.
The Grand 34" Wide
At first opening; a large 11"x17" spread appears, then the reader opens up from the middle providing the final 34" wide layout - 4 inside panels each full size pages of 8.5" tall x 11" wide.
Folded Self Mailer - The BiFold 22
Undeniably, this is most likely upon arrival, the largest single piece of mail in the mailbox that day. Secondly, when opened it is 22" wide by 8.5" tall. Surprisingly manageable for such a large piece as the fold point is 11' inside. Success and standing out in this fiercely competitive landscape, obviously hinges on the ability to connect with the certain audiences. Crafting a narrative that resonates with the discerning tastes of high-end clientele, certainly demonstrates your unique property marketing skills to potential sellers.
Elevate your marketing approach by incorporating this strategic folded self mailer into your direct mail marketing campaigns.
Direct Mail
Booklets
We print and mail high-quality booklets in various sizes and page counts. Saddle-stitched booklets are often the most versatile type of binding for booklets that are mailed. These also present the best value in just about any quantity.
A popular example would be a magazine or catalogue. Booklets offer an incredibly professional approach to providing detailed information to your prospects. They often have a "long Life" as they are easy to keep around thus you can stay "top-of-mind" with clients.
USPS Rules For Folded Self Mailers
There are many rules, qualifications, preparation procedures required from the Post Office, however we have been doing this for years, and we handle all of that. We recommend however, to start with one of our design guideline templates in the product if you are providing your own art files. Or reach out to us via phone or email to discuss your needs and the best approach. All of the templates we offer are ready to go and meet all requirements.
Custom Size Booklets
If you don't see the size or page count you want in the price calculator, select the closest size you do see, and other options you want, and select Get A Quote rather than place and order. We will prepare a custom estimate/quote for you.
One of the most successful folded self mailer applications - Mail your agent personal brochure!
An agent personal brochure or year in review mailing with bio and details will straightaway, reinforce and build your network of clients. Usually a folded piece of collateral, make it a folded self mailer and send to your current SOI list of Geo Farm.
Placing a powerful and polished review of your services, capabilities and testimonials all in one single printed piece of marketing collateral will unquestionably make an immediate impact with existing and potential clients.
Demonstrate the quality they can expect in your marketing. This is not just for those marketing luxury real estate services, for all - this will command the professionalism that you will represent with any listing.
Focus on the Real Value
- Describes who you are and why you’re different
Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you’re the person for the job). - While describing who you are place emphasis on "why" it matters. For example, you could write that you were born and raised in Cherry Hill area, but incorporate it to add value to why you have extensive knowledge of the local Cherry Hill market.
A Humble Tone
- Builds credibility - Most clients seek an agent with experience, a great reputation, and sharp negotiation skills and more. Use your real estate bio to showcase any awards, recognitions, or impressive stats that support these skills.
- "Tell A Story" connect in some capacity. Maybe how even with all the homes in the subdivision being the same layout - split level, your staging made a listing more appealing when buyers first entered. Don't tooting your own horn too much. Stick to one or two relevant or impressive accomplishments.
Establish your connection to the community
Real estate is a hyperlocal business. Those looking to sell their property want someone local who knows the ins and outs of the local market. Position yourself as an enthusiastic advocate for the area by explaining why you chose to live, move or stay there for example
Why Choose Us?
Take a look at a few templates we have to get you started. Or hire us and our graphic designers can compose this for you. But specifically, having a hi quality and diverse commercial print operation, a USPS Seamless certified direct mail platform all driven by data, knowledge and experience in residential real estate marketing under one roof, is what makes us, waybetter!
Do you know what the most important mailing list you have is?
Your Sphere of Influence or Client list
