Professional Letters or Handwritten by our Robots, these letters along
with your list our Stacked List, are a great way to load prospects
into your sales funnel or get instant calls - Paper Mate Blue Ink Color
Known by many different names
- direct mail letters
- marketing letter
- golden letters
- yellow letters
- buyer letters
- seller direct letters
These are an effective marketing tool and used among top-producing agents for prospecting, geo farming, and for specific campaigns. When crafted in a conversational tone, aligned with a targeted list and uniquely configured, these letters resonate with prospects, fostering trust and better positioning you as a knowledgeable resource.
We have found these three components to be the most critical for creating a successful campaign
- Content best when Brief and Brilliant
- Concise Details or an appealing "story line" can go a long way
- Configure carrier envelope to maximize the Open Rate
Stop blending in. Start standing out.
In today's competitive real estate market, standing out is more critical than ever. Are your direct mail efforts delivering the results you need? Or are your letters getting lost in a sea of standard #10 envelopes?
Most real estate agents, builders, and investors rely on the same tired approach: folding letters into thirds to fit into small, unremarkable envelopes. It's the standard for transactional mail, appeals, and unfortunately, most prospecting efforts. In a crowded mailbox, this approach simply doesn't cut through the clutter.
Waybetterpostcard offers a dramatically different solution: Our Seller Direct LuxLine Letter.
We use a larger, more impactful 6" x 9" envelope. Instead of a triple fold, your message is elegantly folded in half. This simple change creates a powerful first impression. Your mailer instantly becomes one of the tallest, most noticeable pieces in the stack, sparking curiosity and demanding attention.
Imagine your prospect sorting through their mail. Among the standard letters, your oversized envelope stands out, promising something different, something of higher value. The half-fold presentation further enhances the professional feel, elevating your message above the competition.
This isn't just a theory. We've invested in a dedicated inserting line specifically for this format because it consistently delivers exceptional results for our clients. And because of this efficiency, we can offer this premium service at an incredibly competitive price.
In fact, our Seller Direct LuxLine Letter is only pennies more than those dull, standard #10 envelopes.
We encourage you to conduct your own test. For the next few days, pay close attention to your own mail. Notice which pieces grab your attention and which ones blend into the background. You'll quickly see the power of size and presentation.
We offer a range of options and additional characteristics to suit your needs and improve the open rate. Let’s explore these options together and discover how real estate prospecting letters can propel your leadgen efforts forward!
Key Features
- All Sizes of Letters and Cards: A professional approach
- Envelopes: Critical in getting your mail opened
- On Site E Verification: Your mail is verified and uploaded to USPS at our office
- Tracking: Most campaign include our AccuTrace Tracking
- Inserting: Use a over sized letter or multipage or add you business card
- Web: Incorporate a CMA or Buyer/Seller Book in your letter
List/Data Compile
- Upload your own list: We can update & verify your list
- Upload your SOI: This group, more important now, more than ever
- Our Staked List: We will build a list based on proven data filters
- Other Mailing List: We are list brokers, get any list here
Handwritten
- Handwritten letters and/or envelopes: Our robot Sir Isaac, uses a real ink pen
- Algo-Gen Fonts: The next level of fonts that vary characters and spacing for a handwritten effect.
- Combination: Use a traditional letter with a handwritten envelope
Personalization
- Variable data printing: Tailor your message to each recipient.
- Variable data imaging: Let a google street shot image can make an impact
- Meter indicia or live stamps: Multiple combinations to increase open rate.
- Personalization and variable data printing: Tailor your message to each recipient.
Our Mailing Lists
The mailing list is a critical component of any direct mail campaign. For Seller Direct Campaigns, Buyer Letters, Have a Buyer, Agent Introduction, and Neighborhood Letters, we provide over 90% of the lists for our clients.
We can do the same for you. Our Stacked Lists Data is often more up-to-date than MLS or tax record databases. We have a proven method that complements this marketing approach, and the most effective data filters are included in our online pricing.
Customize your list online or offline, or provide your own if you prefer. For smaller campaigns of 200-300 letters, we offer quick turnaround times and competitive pricing.
You could be in the mail in 1-2 days for as little as $220-350, all-inclusive.
Size
While getting your mail delivered to homes is important, the next step is even more crucial: getting your letter opened and read. The envelope, or "carrier," plays a significant role in this. Many people receive common business envelopes, known as Commercial No. 10/No. 9, daily. We are not fans of this - so think outside the box!
Consider using a larger envelope, like an A9 (8.75"x5.75) with your letter folded in half instead of thirds, or a smaller A7 (5.25"x7.25), a common invitation size.
Stamp - Postal Permit/Indica
Using a bulk mail permit for this type of correspondence isn't always the best approach. While it's fine for self-mailers like postcards or folded mailers, a basic black and white square box in the right-hand corner of an envelope can signal "junk mail." This can negatively impact the open rate.
We offer live stamps and presort bulk stamps, which can improve your mail's effectiveness. Presort stamps feature eight different barns across the US.
Our preferred option is a postage meter indicia. Two colors and the suggestion that you ran it through your office postage meter can intrigue recipients.
Handwritten Letter - Real Ink Pen Robot
Handwritten by our proprietary robots, using real pens. with real ink -Uni-Ball, Pentel, Paper Mate and even MontBlanc Toffee Brown have all been used! Our robots are based on machine learning of a human hand rather than plotter programming (point a to point b) and that is what separates us from other. We also have been doing this for years! In that time we have learned a great deal. For example this is most effective with short letters and cards, but always a winner when it comes to envelopes.
Authenticity starts with the envelope.
Hand addressed envelopes with a live stamp probably provide the highest “open rate” for letter mailers. So, when it comes to the outside of your envelope, we provide many options. It might look very simple, however we are deploying various types of technology, machines and experience to reproduce this effect at the required scale of your campaign.
Our “Dropped In The Box” approach is meat to increase the open rate as well. Providing you various “postage stamp” options might seem redundant and/or similar, but professional marketers will tell you that “the stamp” is often the single most important component in the consumer ’Split Second Decision” to open your message or toss in the recycle bin!
Personalization Traditional Match Mail
Match Mail Personalization refers to a method where each individual piece of personalized content, in our case the letter, is precisely matched with its corresponding envelope, ensuring that the right message goes to the right recipient, creating a more targeted and personalized mailing experience. This personalized effort often demonstrate that "this agent" has a more professional approach, thus further adding to building a brand and often resonating more trust with many.
It is the most common, and often the least costly type of personalization in most cases. However, one important concept when deploying any variable data approach is to be as accurate and correct as possible. Having the proper format is just as important as well. Records from an MLS list like "Smith Robert, ET AL TR" are not recommended. Often the next level up in this method is the detail of the salutation to be used. The least expense will be using one filed - for example "First Name" or the Last name and Residence - Dear Thomas or Dear Jordan Residence.
Our large inhouse database combined with many "data scripts" for list repair and cleansing can greatly help. As with all personalization, it does provide a marketing advantage, but it is important to consider the cost involved and the expected return. At times, it might not present the best value.
Advance Personalization
Demonstrating your knowledge with regard to content and messaging you are sending can be be a powerful tool. This type of data driven marketing is often used for compiling target list. Thus this extension of leveraging it in your appeal can make perfect sense. It often can also place you way ahead of your competition or a dominant agent, who has just "been around a while".
We often will use "logic or rules" in this type of marketing that can drive different paragraphs of graphics, based on data sets. In some case this level of personalization using variable data, can provide not only a marketing advantage, but a cost saving as well. See how we compose some Year End Reviews and Market Updates using this approach that aside from providing the homeowner info that is completely relevant to their property, it also provides the agent savings in postage and printing from a cost perspective - Case Study - Market Update - The Jones Group.
Algo-Gen Fonts
We have a platform that uses various algorithms and variations to produce as close as possible a real hand writing font. By using multiples variations of each character, often then based on the letter or letters either proceeding or following that character, and then applying that same machine learned patterned with regard to spacing and kerning , this alternative method can improve turnaround on many projects/campaigns as well as reduce cost when compared to using our Robot Pen.
Buyer/Seller Direct Letters
A popular deployment for direct mail letters. If you are looking for listings or have secured a viable buyer client these will often enhance the leads in your funnel. We include a large envelope and a stacked list build
Automated Home Value Letter
Use our Home Value Marketing platform and leverage a CMA Marketing approach. This method is multichannel approach and moves the prospect online quickly. Learn more
Agent Introduction
Are you new to your area, change brokerage or just want a Fresh "Hello!" these will meet your expectations. Find a local retail merchant and take on a partner. Maybe its Free Cookie, or he will provided an reimburse them for those letters redeemed.
Tell A Story
Potential sellers, moving closer towards a transaction, will always be more curious than anyone. Did your staging or improvements made a difference in DOM? Did your brokerage extend improvement advanced funds that the sellers used to get the home ready and SOLD!
FAQ
MOST COMMON QUESTIONS
First upload your list or simply use our Closest Relevant Homes tool and enter how many you want to send.
Second, Upload your letter or use one of our templates and you are all set!
That is right in our wheelhouse! and a great target for finding potential sellers.
The easy way is to use Closest Relevant homes just type in how many you want to mail
then customize one of our letters or upload your own,
From the Direct Mail Letter product:
First upload your list or simply use our Closest Relevant Homes tool and enter how many you want to send.
Second, Upload your letter or use one of our templates and you are all set!
No problem we produce this product for an quantity and all pricing is online
For letters non personalized or basic personalization they are usually at USPS with in 2 - 3 business days. However in checkout you have expedited options. Mailing first class might help too, depending on your target area
TESTIMONIALS
WHAT OUR CLIENTS THINK