Direct Mail Postcards

  • All Pricing includes Printing, Postage, and Entry into a USPS Plant
  • All Postcards Exceed USPS Requirements
  • All Postcards include Accutrace Tracking

Configure & Price

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Need a Mailing List?
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Min size: 0 MB Max size: 128 MB Invalid value, min: 1 Invalid value, max: 100
Min size: 0 MB Max size: 128 MB Invalid value, min: 1 Invalid value, max: 100
Min size: 0 MB Max size: 128 MB Invalid value, min: 1 Invalid value, max: 100
Min size: 0 MB Max size: 128 MB Invalid value, min: 1 Invalid value, max: 100
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No
Yes
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I have reviewed name fields and they are correct
Replace name fields with "Current Resident"
Please correct name fields (+.04/each)
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Deliver to current occupant
It matters - Follow them to their new Address
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Do Not remove duplicate addresses
Remove if addresses match
Remove if name and address match
Merge to one if last names match (Tom & Sue Smith)
Merge Two Names match single address (Tom Smith & Sue Jones)
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Paper
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Jumbo 5.5'' x 8.5"
Super Jumbo 6'' x 9"
Panoramic 5.5'' x 11"
Panoramic Tall 6'' x 11"
Giant 8.5'' x 11''
Standard 4.25'' x 5.5''
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No UV Coating
UV One Side
UV Both Sides
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Gloss
Matte
Soft Touch
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Soft Touch
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Postage
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Standard Mail
First Class Mail
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Wednesday Nov 30th Tuesday Nov 29th Monday Nov 28th
Enter the total number of addresses on your list in the quantity box below.
See "Mailing Info" tab below for more info.

From $0.00

Get a custom quote Select options above as close as possible, then simply click here:

Start and upload design

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How would you like to design your Direct Mail Postcards

Upload a full design

  • - Have a complete design
  • - Have your own designer

Design here online

  • - Already have your concept
  • - Customise every detail
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Please fill in the fields below with the shipping destination details in order to calculate the shipping cost.

Paper & Specs

Make a Statement with Different Sizes:

  • Standard 4.25″ x 5.50″
  • Jumbo 5.5″ x 8.5″
  • Super Jumbo 6″ x 9″
  • Panoramic 5.5″ x 11″
  • Panoramic Wide 6″ x 11″
  • Giant 8.5″ x 11″

Durable-High Quality Paper Stock:

  • 12pt Premium Coated Paper
  • 14pt Premium Coated Paper
  • 16pt Premium Coated Paper
We know the presentation your card makes is important upon arrival. All of our paper selections exceed USPS requirements. They also will help provided the best overall protection withstanding potential damage from USPS processing – depending on where your postcards are headed – they may be processed on 2-4 machines and travel in trucks, planes, and/or containers. We do carry over 20 other postcard suitable papers and can obtain just about any paper next day from our mill partners. If your looking for something to meet your requirements send us a note!

Add Additional Coating:

The paper mills provide coated paper, however it has no real gloss or matte/silk finish, unlike text of book paper we are using heavier caliper weight card/board stock. We offer (3) additional coatings that enhance the finish look and feel to one or both sides of your card.
  • Gloss UV Coating – Adds a glossy sheen and helps in the reduction of smudging or scratches that can occur on postal processing equipment.
  • Matte UV Coating – Almost the opposite of the above, this enhances a duller appearance and reduces the reflection of light off the card.
  • Soft Touch UV Coating – Creates a velvety texture. The paper becomes “soft” to the touch and increases the tactile appeal.

Why Choose Us?

Visibility, attention to detail, marketing and presentation are everything in the real estate market. If you want to sell properties, get more listings, and ultimately boost sales and brand then you will need to deploy all channels of marketing. Your marketing strategy maybe critical to helping you sell a home, but it is even more critical to your clients.

List & Data Platform7 ways to build your mailing lists!

Integrated directly into our direct mail postcards. You can upload and manage your lists in your account. You can also build your mailing lists using these tools:
  • Map My List
  • Closest Relevant Homes (waybetter than radius!)
  • Subdivisions & Condo Buildings or Apartment Rentals
  • Advanced Real Estate Filters
  • Absentee
  • Lifestyle
  • Length of Residence – more!

Quality & Turnaround

Using state of the art digital printing presses with integrated servers that allow for “Direct to Print”- Variable Data, we produce a high quality printed addressed postcard, that then can be processed through any of our automated finishing systems. No need to use three or four production steps anymore. Most Campaigns Are in the USPS mail stream within 24-36 hours

USPS on Site Processsing

Utilizing the entire USPS database and (4) others electronically and on-demand, your mail is verified, processed, validated and postage is paid at our facility. We are certified by the USPS to preform these services. We then transport your campaign in postal containers directly to one of 5 processing plant or to a local delivery post office (our truck or PPOM) that corresponds to your mail.

Tracking

We place our own unique serial number for each postcard within the USPS barcode. As your mail is processed on various machines or transported by the USPS, itis scanned. These scans are all individually uploaded to our server and there, compile within your individual job to produce a history and profile for each piece of mail that can be filter in over 145 ways. There are some limitations based on the class of mail, but most Ask About our AccuTrac Guaranteed Delivery.
Upload My Own List - Complete Details

Upload My Own List – Complete Details

List/Data Type
We prefer lists to be uploaded/submitted in one of the following common formats: .CSV | .TXT | .XLS or .XLSX | .DBF ** Please do not submit any Apple number files if possible. Instead export as CSV from your Mac/Apple device. We do accept formats other than those listed above, however, additional time and fees may apply if it's necessary to adjust or manipulate your data. If you're unsure about your mailing list or have questions on exporting from your CRM, feel free to contact us.
Your File Names
File names should not have any of the following:

Spaces (use " _" rather than space if possible)
Special Characters (!,@,#,$,% etc)
Only 1 period(.)* that will be before the file extension name (see below)
Other Punctuation or Hyphens
* Your computer will automatically attach a .xxx (i.e. .txt, .csv, .dbf, etc.) to the file name. This is called the file's extension and is required. Please don’t remove or change this part of the file name

Format
You can download a sample file in this tab on the right. This format is built around an typical SOI based list. You can also use a simple format as well, see in the image below – First Name, Last Name, Address, City, State, Zip. Each address should be on a single row, with each element of the address in a separate column. If you have a secondary address - Apt/Condo/Unit # a column for that is fine if it is not already in the main address field.
Note: If your file has more columns don’t worry as long as you have the basics you are all set!

Save/ADD List(s) to Account
If you want to save that list you are uploading, for an order you can select > Yes. We will then add it to your My Mailing List so that it will be available next time in the “use My List on File” option
Note: You can also add mailing list(s) from the Top Menu > My Account

My Name Field
We do ask you to review the data in your name field as often we see data from various MLS services with a popular field know as “Owner Label” or “Mailing Label”. Often if you look closely at those names in that field, you’ll see about 20-40% of them are not formatted correctly or contain descriptions related to Trust or Multiple owners. We think using names is great! How using the wrong name or a poorly formatted name might not be the best impression to make. We provide you a few options.
Moved or Change of Address Records
We will process your list for the best possible delivery! A component in that process is matching your records/list with those that file filed a Change of Address Request with USPS as well as with a private database (Three major credit Bureaus). Then depending on your input we can Follow them to their new address or Replace with “Neighbor” or “Current Resident”. Or we can Remove them
Example
You have a SOI/Client List, and you sold a home to Bob & Wendy Smith. Their mail now goes to their new home so we would recommend you follow them and mail to their new address we obtained.
Your list is a Geo Farm or Neighborhood/Subdivision List, and an owner has moved. We would recommend that you don’t follow and instead leave the mail addressed to the address within your farm.

Duplicates
We can review your file for duplicate names. A common approach is when the name and the address are a match – Remove the duplicate(s). If there are two different names going to one similar address Bob Smith - Wendy Smith, we can Remove one of them or we can Merge the two names to a single record Bob & Wendy Smith. If there are multiple different names Bob Smith and Wendy Jones going to the same address we can merge as well keeping the 2 names but Merging into one record.
Friends and Family Script– We use a great many “data scripts” as we see various types of name and address configurations. This is a very advance method of not just removing duplicates, however analyzing multiple records with certain similar characteristics - then merging and identifying those that match..

Multiple List Upload
You can upload up to 4 lists for any single mailing. We will combine your lists and remove duplicates in the same manner as you selected above. If one of your lists is name with or similar to and SOI or Client List, those are what we refer to as the “Surviving Record”. Thus if that record or address is on a another list in your upload, then the SOI/Client List info for that record, is the one we will maintain.

File Specifications and Size for Upload Your Art File

Our Design Guideline templates tab will help you ensure your design/layout will meet all your expectations with regard to size and print ready bleed and safe area settings. You can down load a PDF template there or use the detailed below.

Basic Layout Instructions:
• Bleed: 1/8″ overall (.125 of an inch) will be trimmed off each side of your product. Your Final PDF file then should be .125” larger than the card you have selected. So a Jumbo Card is 5.5” Tall x 8.5” Wide. Your submitted file would be 5.75” Tall by 8.75” wide (added .125 to the left, right, top and bottom)
• Trim (cut) Line: This is where we will cut your card down from a much larger size press sheet to the final size that you ordered.
Borders- If you card has a border design, that border needs should be at least 1/4″ thick from the bleed line to ensure a balanced look
• Safe Area: This area is close to wear the card is trimmed to its final size.
Elements (i.e., text, graphs, tables) too close to or over the trim edge maybe trimmed further than you think due to manufacturing tolerances. Make sure no critical text or part of any image leaks into the Safe
Images bordering the trim should be expanded to the Bleed line so that that they “bleed” off the page

  • Images/Photos: CMYK @ 300dpi (1200dpi for Bitmaps) Hi Res Print - Not Web
  •  Flatten File: We recommend you flatted your final print ready card as you output the file. Especially if you are using transparencies or mask. This will assure that you exactly how your cards will look. Flattening at times can adjust all colors overall. All products we print are “Flattened”. This is part of our service so if you don’t flatten the card, it is fine, as we will at no charge. We just want you to beware that this can impact the entire card at times, based on how it was originally composed.

Print Recommendations “Print-Ready”

Print-Ready Files It a common term used every day in commercial printing, but it can mean different things. They are essential elements your file needs to ensure it translates from your computer to the printing press accurately and consistently without the need for any additional edits or adjustments. PDF Format Whether you’re designing a postcard, property brochures or perfect bound marketing booklets the first step in creating a file for online printing is knowing what format it’s in. A PDF is the best format. Other File Formats Other formats have broader editing capabilities, such as Adobe Photoshop (.psd format), Illustrator (.ai format) or InDesign (.indd/imdl). They can work however you have Package and Zip with Links and Font Folders and save as an IMDL otherwise they cannot be used. Formats like Microsoft Document (.docx), PowerPoint (.ppx) or Publisher (.pub) are not optimized for a printing press. And formats like .png and .jpeg. are static images that, if designed correctly, can be printed, but there will most likely be a charge to convert them. Nothing will advance however without your approval. Print-Ready File Requirements To ensure your file is ready for press and other online printing services, follow these guidelines: All of your images should be high resolution. We recommend images are 300 PPI for small format projects like booklets, cards or brochures, and 150 PPI for large format projects like custom signs and banners.

Make sure your files use CMYK colors for the most accurate comparison between what you see on your screen and what is produced with the press (not guaranteed to match exactly)

Your design files must have the appropriate bleed to ensure any variances in commercial production don’t affect your print. .125″ or 1/8″ variance in the event that the machines drift slightly in any direction. Because of this, your finished size should be expanded by 1/4″. Thus the final PDF file size for a 8.5×11 Brochure will actually be 8.75 x 11.25

Your design files should have all transparent objects, images or drop shadows flattened. PMS Pantone colors will be converted on the fly to CMKY unless for Signs and you have ordered PMS Colors.

General Rule As long as you have a PDF with high resolution images in the CMYK color space with the appropriate bleed, you’ll be on your way to creating the correct print-ready file and your own exceptional project!

What is My Mailing List?

My Mailing List is our list manager platform built to help you maintain your mailing list. It is Simple and Straight Forward. We do all the work! Before each mailing and/or every 60 days, these lists are processed for accuracy, duplicate addresses removed, vacant homes, known deceased, both NCOA (USPS Change of Address system) as well as PCOA (a private change of address registry we subscribe to via the 3 largest credit bureaus). We can also suppress any names you might have on your Do Not Mail list (if you use). You can easily remove contacts by contacting us through your account "My Account & My Mailing List". Create a new mailing list using our List Builder Platforms or Have Us Build a Custom List or Append records to you list- How long have they lived there, what is the LTV, Ages, etc...

  • Upload your SOI mailing lists have it cleaned, updated - Did someone move or pass away?
  • Add/Remove individual addresses to your SOI or Do Not Mail List
  • Choose multiple mailing lists for one mailer
  • Order List Insight - As your list is cleaned and processed for mailing, we generate possible leads - Vacant Homes, Deceased individuals and/or addresses in probate.
  • Have us append additional data or emails

Our design guideline templates will help you ensure your design/layout will meet all your expectations. You might not to this everyday as we do but all you need is a little help. They will guide in your layout and provide not only the overall dimensions but the trim and safe and bleeds lines as well. Templates are available to download below.

The templates include bleeds, safe zones and the areas and address block, to keep clear so that we meet all USPS Regulations as well as 100% compatible for the best automation-based rates!
Design Tip: Don’t worry about adding the permit information to your design if we are addressing and mailing your postcard. At no extra charge you can use our permit and we will add it for you; this is just another way we make sure your direct mail postcard is mail-ready.

Basic Layout Instructions:
• Bleed: 1/8″ overall (.125 of an inch) will be trimmed off each side of your product. Your Final PDF file then should be .125” larger than the card you have selected. So a Jumbo Card is 5.5” Tall x 8.5” Wide. Your submitted file would be 5.75” Tall by 8.75” wide (added .125 to the left, right, top and bottom)

• Trim (cut) Line: This is where we will cut your card down from a much larger size press sheet to the final size that you ordered.
Borders- If you card has a border design, that border needs should be at least 1/4″ thick from the bleed line to ensure a balanced look

• Safe Area: This area is close to wear the card is trimmed to its final size.
Elements (i.e., text, graphs, tables) too close to or over the trim edge maybe trimmed further than you think due to manufacturing tolerances. Make sure no critical text or part of any image leaks into the Safe
Images bordering the trim should be expanded to the Bleed line so that that they “bleed” off the page

• Images/Photos: CMYK @ 300dpi (1200dpi for Bitmaps) Hi Res Print

• Flatten File: We recommend you flatted your final print ready card as you output the file. Especially if you are using transparencies or mask. This will assure that you exactly how your cards will look. Flattening at times can adjust all colors overall. All products we print are “Flattened”. This is part of our service so if you don’t flatten the card, it is fine, as we will at no charge. We just want you to beware that this can impact the entire card at times, based on how it was originally composed.

Upload Your Own List

Upload Your Own List

Upload up to (4) list for a single campaign. We accept Microsoft Excel and Comma Separated. You can save the list you're uploading to your account and make future orders simple and faster. Simply select "YES" in the "Add List to Account".

  • All acceptable file types:
  • .CSV
  • .TXT
  • .XLS or .XLSX
  • .DBF

For the format you can view a sample and download our basic mailing list template, we will process your list for best possible deliverability!

View Quick Sample Download Sample List Format Click Here For Step by Step Instructions More Info
Use My List On File

Use My List On File

Use a list or multiple lists we have on file for you in our list manager platform - My Mailing List. A dropdown will appear and show you the list names that you can select. As you select lists, the count from each will populate your order quantity.

Add an Additional List to your selected List on File - Closest Relevant Homes If your mailing is related to a property or a specific geo area, you can easily add a fixed amount of those homes/addresses most relevant to the address featured on your card. It will be complied by us and then added with any duplicates removed.

Easily promote a Listing or Sale to your SOI and a Neighborhood!

Click Here For Step by Step Instructions More Info
Build your Mailing Lists

Build your Mailing Lists

Build your mailing list using any of our easy to use tools.

Click on any of these for more information:

  • Mail to all Properties or pinpoint further with over 50 On Demand Real Estate Filters including: Likely to Sell, Likely to Purchase First Home and more. Click Here For Step by Step Instructions

  • Mail to all Properties or pinpoint further with over 50 On Demand Real Estate Filters including: Likely to Sell, Likely to Purchase First Home and more. Click Here For Step by Step Instructions

Postage Information

Marketing Mail

Formerly called Standard or Bulk Mail, this is the most common form of postage in the direct mail world. Marketing Mail has local in-home averages of two to four days. However, it is possible for mail to arrive next day. Nationwide average delivery times of 5 to 7 days for letters.

First Class Presort 500 min

First Class Presort mail averages one to five days and for oversized FLATS up to 10 Days. Undelivered mail, e.g. wrong address, is returned to the sender.

First Class ... Time-sensitive mailings, such as "Just Listed/Open House" postcards that are less than 500 pieces.

Same as above, but for any quantity. We are a Certified Full Service USPS Partner and Authorized E-Induction and Seamless Processor. Learn more here

We process all lists when available for:

  • Address Correction/Validation
  • NCOA (National Change of Address) From USPS
  • PCOA (Private Change off Address ) From Big Data - 3 Major Credit Bureaus
  • Deceased Records
  • Undeliverable Records
  • Unit Numbers Missing
  • Not Correct Unit Number
  • Vacant Homes

We offer Data Enhancement as well (fess will apply):

  • Deduce if you have multiple list (remove duplicate records)
  • Append Consumer Demographic Data to your list or SOI List
  • Build "Look A Like" based on your list
  • Email Append, Phone Append
  • Merge / Purge
  • Geo Code
×

Upload your List

×

Upload your List

List/Data Type

We prefer lists to be uploaded/submitted in one of the following common formats: .CSV | .TXT | .XLS or .XLSX | .DBF ** Please do not submit any Apple number files if possible. Instead export as CSV from your Mac/Apple device. We do accept formats other than those listed above, however, additional time and fees may apply if it's necessary to adjust or manipulate your data. If you're unsure about your mailing list or have questions on exporting from your CRM, feel free to contact us.

Your File Names

File names should not have any of the following:
  • Spaces
  • Special Characters (!,@,#,$,% etc)
  • Only 1 period(.)*
  • Other Punctuation or Hyphens

* Your computer will automatically attach a .xxx (i.e. .txt, .csv, .dbf, etc.) to the file name. This is called the file's extension and is required. Please don't remove or change this part of the file name.

Format

You can download a sample file in this tab on the right. This format is built around an typical SOI based list. You can also use a simple format as well, see in the image below - First Name, Last Name, Address, City, State, Zip. Each address should be on a single row, with each element of the address in a separate column. If you have a secondary address - Apt/Condo/Unit # a column for that is fine if it is not already in the main address field.

Note: If your file has more columns don't worry as long as you have the basics you are all set!

Add List(s) to Account

If you want to save that list you are uploading, for an order you can select > Yes. We will then add it to your My Mailing List so that it will be available next time in the “use My List on File” option

Note: You can also add mailing list(s) from the Top Menu > My Account

My Name Field

We do ask you to review the data in your name field as often we see data from various MLS services with a popular field know as “Owner Label” or “Mailing Label”. Often if you look closely at those names in that field, you'll see about 20-40% of them are not formatted correctly or contain descriptions related to Trust or Multiple owners. We think using names is great! How using the wrong name or a poorly formatted name might not be the best impression to make. We provide you a few options.

Moved or Change of Address Records

We will process your list for the best possible delivery! A component in that process is matching your records/list with those that file filed a Change of Address Request with USPS as well as with a private database (Three major credit Bureaus). Then depending on your input we can Follow them to their new address or Replace with "Neighbor" or "Current Resident" or we can remove them.

Example:
You have a SOI/Client List, and you sold a home to Bob & Wendy Smith. Their mail now goes to their new home so we would recommend you follow them and mail to their new address we obtained. Your list is a Geo Farm or Neighborhood/Subdivision List, and an owner has moved. We would recommend that you don't follow and instead leave the mail addressed to the address within your farm.

Duplicates

We can review your file for duplicate names. A common approach is when the name and the address are a match - Remove the duplicate(s). If there are two different names going to one similar address Bob Smith - Wendy Smith, we can Remove one of them or we can Merge the two names to a single record Bob & Wendy Smith. If there are multiple different names Bob Smith and Wendy Jones going to the same address we can merge as well keeping the 2 names but Merging into one record. Friends and Family Script - We use a great many “data scripts” as we see various types of name and address configurations. This is a very advance method of not just removing duplicates, however analyzing multiple records with certain similar characteristics - then merging and identifying those that match..

Multiple List

You can upload up to 4 lists for any single mailing. We will combine your lists and remove duplicates in the same manner as you selected above. If one of your lists is name with or similar to and SOI or Client List, those are what we refer to as the "Surviving Record". Thus if that record or address is on a another list in your upload, then the SOI/Client List info for that record, is the one we will maintain.

×

Use My List on File

×

My Mailing List - Our List Manager Platform


If you have a list or multiple lists, i.e. SOI, Sphere, Client, Geo-Farm, Lead Gen, Sell Direct/Golden or any other, we can manage, maintain, update and make it available to you on just about any of our direct mail products using this platform.

Creating or Adding your List to My Mailing List

There are 3 ways to add a list to your account. 1. Place an order using that list and in the Configure & Price section, Upload My Own List and then choose Add List(s) to My Account > Yes

2. Main Menu > Mailing Lists > My Mailing Lists Here you can start, update or add a list to an existing account Also, from top menu My Account > My Mailing List (left menu)

3. We can build any list for you, Main Menu > Mailing Lists > Custom Counts/List or use Main Menu > Mailing Lists > Buy A Mailing Lists

If you're not sure where to start our Geo-Farming tool can map and area or use our Subdivision Database with Block/Street build (Metro DC/MD/VA) here {insert page link https://waybetterpostcard.com/geo-farming/ )to get started. In the message area, place any details or specifics you are looking for. We will email you with all the details!

Use My Mailing List once you have a List(s) loaded

From most direct mail products within the Configure Product area there is a Select List Option Select List Option > Use My List on File and From that dropdown - select the list or lists you want for that mailing. Once selected they will appear in the Selected List Box.

Download and Manage Your List on File

Our previous version had a spreadsheet display/editor within our platform. However, over the years we have seen the emergence and use of CRM software. Keeping your contacts in a single place will always be a benefit to any agent as often various media for marketing. Now you can simply download your current list to review or upload a replacement list.

**QUICK TIP** If you have updated your list and are placing a new order, you can simply just use: Upload My Own List (rather then Use My List On File) using your new list and then select > Add this List to my Account. It will replace your previous list in your list manager next time you order.

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