Paper Options
Uncoated Paper
Uncoated paper absorbs the ink, which makes the color dull and not as prominent. This does produce what many call a "warmth factor" . However we don't recommend the use of uncoated paper for images with great detail or heavy solids. Areas with mid-tone will often “muddy.” There are also several variants of uncoated paper. We try to use "Smooth" finish uncoated papers in our products as often, even though images are better on coated papers, a smooth uncoated paper does produce a nice contrast between the paper and the text/images. Uncoated paper is not compatible with any additional UV or lamination finishes however can be embosses and die cut deepening the thickness.
Uncoated paper does provide the best surface and compatibility for or just about any writing instrument. It also allows for a great contract in text and the paper surface making it easy to read if your page is mostly text.
Coated Paper
This paper receives a thin coating at the paper factory where it is milled/manufactured. It reflects more a a "semi " type application and any style does not make a dominate appetence, but a more subtle one. Coated paper lets the ink settle on the surface; thus the color is often deep and vibrant. It will provide a great deal of contrast between print photos and the paper which allows the viewer to see a great deal of fine detail. If you are looking for a prestigious method to use for property images with high-quality detail, we recommend coated paper.
If you are just placing text on your page, we recommend using a matte finish in coated paper as more shinny surface of a gloss or semi gloss depending upon the angle and ambient lighting, can be more difficult to read.
Additional Finishes
Not to add confusion however we do offer additional finishes that can enhance coated papers. The most common and economical is UV Coating, It follows the same style as the paper mill for the most part, it can enhance and provide a more Glossy or shinny appearance or a duller more Matte or Silk appearance. We offer a third along the lines of matted that provides a slight "tactile" feel as well. This is know as Soft Touch. We also offer all of these as thin plastic overlays known as Lamination that even apply a more defining finish than UV. See Additional Coating& Finishes here in the knowledge center for more datils.
Text Weight Coated Paper
80 lb. Text Weight
Has the same weight as high end magazine paper, providing additional durability over uncoated paper in certain applications. An economical choice inside text pages for books or booklets. Often used as flyers for additional info. This paper cannot have any additional coating applied. This paper cannot be used for any die cutting
100 lb. Text Weight
The thickest text paper option available. Able to withstand handling better than 80lb.
It has the similar thickness to premium booklet paper or as used on coffee table style books. The minimum we recommend if you think your prospect will be using for some type of reference. This paper cannot have any additional coating applied, however it can accommodate lamination. In most applications, this paper is not recommend for die cutting
Cover Weight Coated Paper
Cover stock is generally classified by paper basis weight rather than caliper, or thickness. The thickness then may very from paper mill to paper mill or brand to brand but is often within 15%. It does offer a semi gloss or semi matte finish that is applied at the paper mill when it is coated there in the manufacturing process.
80 lb. Cover Weight
More durability than text paper and starts to show some rigidness. as it is manufactured via a different process. A good economical choice or if printing larger quantities but want a more durable paper. This paper will accommodate any additional coatings and any die cutting.
100 lb. Cover Weight
A very common paper for real estate flyers, folded property brochures, postcards, booklet covers etc. It will measure about 8.7 pt in caliper/thickness (will vary as it is not based on its thickness). It is available in gloss or matte finish from the paper mill. This finish is more of a "semi gloss or matte. This paper will accommodate any additional coatings and any die cutting.
130lb. Cover Weight
The heaviest cover weight paper available, Not as thick as heavier card stock, this paper does offer some bulk and often can provide a solid value for the money. Its finish is on the less noticeable end as you get thicker final finish is less impactful. Ideal for real estate flyers, folded property brochures, postcards, booklet covers etc. Will measure about 11.9 pt in caliper/thickness (will vary). This paper will accommodate any additional coatings, however if adding UV coating, we recommend using a cardstock (any weight). It also suitable for any die cutting,
Card Stock Choices
Card stock is classified by caliper or thickness and remains the same from mill to mill or brand to brand. The surface is generally smoother and the finish is one style more of a matte as there is no real visible shine when held at any angle .
10pt. Card Stock
Thicker than text or cover weight papers as it is manufactured via a different process at the paper mill. It is still very foldable, however requires scoring before folding. This makes for an excellent presentation This material is often used for folded property brochures, postcards, door hangers, booklet covers. This is our default paper for real estate flyers. It is only a few cents more per piece, however it brings what we refer to as the "Best Impression Value". This paper will accommodate any additional coatings and any die cutting.
12pt. Card Stock
Thicker and more durable than other papers as it is manufactured via a different process at the paper mill. Can be still foldable, however requires a special knife folder or pre scoring. This material is often used for high end or more luxury oriented flyers and folded property brochures. Provided a very professional feel. It is ideal for any additional coating as it has the bulkiness to absorb finishes on both sides yet still have a center core. This paper will accommodate any additional coatings and any die cutting.
14pt. Card Stock
This is at the higher end of of our paper selections. probably one of our most popular papers for property Brochures and covers for top producers. Upon touch, there is a noticeable difference. The quality remain the same as 12pt above, it is just thicker. This paper will accommodate any additional coatings and any die cutting.
16pt. Card Stock
A very thick production level paper. This one of the most sturdiest and toughest papers available. Its weight is normally seen on our Luxury Line of Postcards or flyers. This can be folded but we recommend more flat applications. This paper will accommodate any additional coatings and any die cutting.
18pt. Card Stock
This is the thickest production paper we offer. Almost as thick as a dime but still paper it is very ridged and durable. Folding is not recommend applications would be flat- business cards, handbills signage etc. This paper will accommodate any additional coatings and any die cutting.